2
min. read
Published on
Jul 25, 2025
Average Order Value measures the average dollar amount spent by customers each time they place an order. It is calculated by dividing total revenue by the number of orders within a given period. Increasing AOV is a key goal for eCommerce businesses, as higher order values directly improve revenue without needing to acquire more customers. Strategies to boost AOV include upselling, cross-selling, and offering bundle discounts.
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