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Published on

Jul 25, 2025

eCommerce

eCommerce

Cross Selling

Cross Selling

Encouraging customers to purchase related or complementary products.

Encouraging customers to purchase related or complementary products.

Cross selling is a sales strategy where merchants recommend additional items that complement the original purchase, such as accessories or related products. This approach increases average order value and enhances the customer experience by offering convenient solutions. Effective cross selling relies on understanding buyer behaviour and presenting relevant suggestions during browsing or at checkout.

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