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Published on

Jul 25, 2025

eCommerce

eCommerce

Bounce Rate

Bounce Rate

The percentage of visitors who leave a site after viewing only one page.

The percentage of visitors who leave a site after viewing only one page.

Bounce rate indicates how many users visit a website or landing page but navigate away without interacting further or visiting additional pages. A high bounce rate often signals issues with user experience, content relevance, or page load speed, which can negatively impact conversions and sales. Monitoring and optimising bounce rate helps improve engagement and guides adjustments to design, messaging, or targeting. 

 

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