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Published on

Jul 25, 2025

eCommerce

eCommerce

Conversion Rate

Conversion Rate

The percentage of visitors who complete a desired action, such as making a purchase.

The percentage of visitors who complete a desired action, such as making a purchase.

Conversion rate measures how effectively an eCommerce site turns visitors into customers by tracking the proportion of users who take a specific action like buying, signing up, or downloading. Improving conversion rates is essential for boosting revenue without increasing traffic, often achieved through optimising user experience, targeted marketing, and clear calls to action.

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User Experience (UX)

The overall feeling and ease with which a visitor interacts with a website or app.

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User Experience (UX)

The overall feeling and ease with which a visitor interacts with a website or app.

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User Experience (UX)

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