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Call-To-Action (CTA)

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Published on

Jul 25, 2025

eCommerce

Call-To-Action (CTA)

Prompting users to a take a specific next step

A call to action is a clear instruction designed to encourage customers to perform a desired action, such as “Buy Now,” “Sign Up,” or “Add to Cart.” Effective CTAs guide users through the sales funnel by creating urgency or highlighting benefits, helping increase conversion rates. In eCommerce, CTAs are strategically placed on product pages, emails, ads, and landing pages to maximise engagement and sales.

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