Back to Glossary

Conversion Rate Optimisation (CRO)

WHAT'S ON THIS PAGE

Section 1

min. read

Published on

Jul 25, 2025

eCommerce

Conversion Rate Optimisation (CRO)

The process of improving a website or campaign to increase the percentage of visitors who convert.

Conversion rate optimisation involves analysing user behaviour, testing changes, and implementing strategies to enhance the effectiveness of eCommerce sites or marketing efforts. Techniques include A/B testing, improving page load speed, refining calls to action, and simplifying checkout. The goal is to maximise sales and lead generation by making the customer journey as smooth and persuasive as possible.

Share this term

you may also be ınterested ın:

TFO (Time-to-First-Order)

A performance metric measuring the elapsed time between the launch of a product or catalogue on a new sales channel or marketplace and the receipt of the first customer order.

eCommerce

TFO (Time-to-First-Order)

A performance metric measuring the elapsed time between the launch of a product or catalogue on a new sales channel or marketplace and the receipt of the first customer order.

eCommerce

TFO (Time-to-First-Order)

A performance metric measuring the elapsed time between the launch of a product or catalogue on a new sales channel or marketplace and the receipt of the first customer order.

eCommerce

Wish Lists

Digital collections where customers save products they are interested in for future purchase.

eCommerce

Wish Lists

Digital collections where customers save products they are interested in for future purchase.

eCommerce

Wish Lists

Digital collections where customers save products they are interested in for future purchase.

eCommerce

Voice Search

A technology that allows users to search for products or information using spoken commands.

eCommerce

Voice Search

A technology that allows users to search for products or information using spoken commands.

eCommerce

Voice Search

A technology that allows users to search for products or information using spoken commands.

eCommerce

Visual Search

A technology that allows users to search for products using images instead of text.

eCommerce

Visual Search

A technology that allows users to search for products using images instead of text.

eCommerce

Visual Search

A technology that allows users to search for products using images instead of text.

eCommerce

TFO (Time-to-First-Order)

A performance metric measuring the elapsed time between the launch of a product or catalogue on a new sales channel or marketplace and the receipt of the first customer order.

eCommerce

Wish Lists

Digital collections where customers save products they are interested in for future purchase.

eCommerce

Features

Who We Help

Resources

Pricing

Get In Touch

Free Demo

Talk To Sales