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Published on

Jul 25, 2025

eCommerce

eCommerce

Checkout Process

Checkout Process

The series of steps customers follow to complete a purchase.

The series of steps customers follow to complete a purchase.

The checkout process encompasses all actions a shopper takes from reviewing their cart to finalising payment and confirming the order. A smooth, intuitive checkout experience reduces friction, decreases cart abandonment, and builds customer trust. Optimising the process often involves simplifying forms, offering multiple payment options, ensuring mobile friendliness, and providing clear shipping and return information.

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