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Cart Abandonment Rate (CAR)

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Published on

Jul 25, 2025

eCommerce

eCommerce

Cart Abandonment Rate (CAR)

Cart Abandonment Rate (CAR)

The percentage of shoppers who add items to their cart but leave without purchasing.

The percentage of shoppers who add items to their cart but leave without purchasing.

Cart abandonment rate measures how many online customers add products to their shopping cart but exit the site before completing the checkout. High abandonment rates can indicate issues like unexpected costs, complicated checkout processes, or lack of trust. Reducing cart abandonment is crucial for increasing sales and can be addressed through tactics such as streamlined checkout, retargeting emails, and offering incentives like discounts or free shipping.

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