Discount Code - Key Industry Terms

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Discount Code

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Published on

Jul 25, 2025

eCommerce

Discount Code

A promotional code customers enter at checkout to receive a price reduction or special offer.

Discount codes are used by eCommerce brands to incentivise purchases, reward loyalty, or drive traffic during sales events. They can offer fixed amounts, percentage discounts, free shipping, or bundled deals. Tracking discount code usage helps marketers measure campaign effectiveness and control profitability while encouraging customer engagement.

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