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Recommendation Engine

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Published on

Jul 25, 2025

eCommerce

Recommendation Engine

A technology that suggests products to customers based on their behaviour, preferences, and patterns.

Recommendation engines analyse data such as browsing history, past purchases, and similar customer profiles to deliver personalised product suggestions. This boosts engagement, increases average order value, and improves customer satisfaction by helping shoppers discover relevant items they might otherwise miss. Effective engines drive higher conversion rates through tailored experiences.

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