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Comparison Shopping Engines (CSEs)

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Published on

Jul 25, 2025

eCommerce

eCommerce

Comparison Shopping Engines (CSEs)

Comparison Shopping Engines (CSEs)

Online platforms that allow shoppers to compare product prices and features across multiple retailers.

Online platforms that allow shoppers to compare product prices and features across multiple retailers.

Comparison shopping engines aggregate product listings from various eCommerce stores, enabling customers to easily evaluate prices, reviews, and shipping options in one place. Popular CSEs like Google Shopping help brands increase visibility and attract price-sensitive buyers. For merchants, optimising product feeds for these platforms can drive qualified traffic and boost sales by reaching customers actively searching to compare and purchase.

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