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Published on

Jul 25, 2025

eCommerce

eCommerce

Marketplaces

Marketplaces

Online platforms where multiple sellers list and sell products to consumers

Online platforms where multiple sellers list and sell products to consumers

Marketplaces like Amazon, eBay, and Etsy bring together various brands and merchants, offering customers a wide range of products in one location. For sellers, these platforms provide access to large, ready-made audiences and built-in infrastructure for payments, reviews, and sometimes fulfilment. Marketplaces are a key channel in eCommerce strategy, supporting rapid growth, multichannel reach, and increased sales visibility.

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