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Click Through Rate (CTR)

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Published on

Jul 25, 2025

eCommerce

Click Through Rate (CTR)

The percentage of users who click a link after seeing it.

Click-through rate measures how often people who view an online ad, email, or webpage link actually click on it. It is calculated by dividing the number of clicks by the number of impressions and multiplying by 100. A higher CTR indicates effective messaging and relevance, helping eCommerce marketers assess the success of campaigns and optimise content to drive more traffic and conversions.

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