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Vertical Marketplaces

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Published on

Jul 25, 2025

eCommerce

Vertical Marketplaces

Online platforms specialising in a specific product category or industry niche.

Unlike general marketplaces, vertical marketplaces focus exclusively on one sector—such as fashion, electronics, or handmade goods—offering curated selections tailored to that audience. This specialised approach provides buyers with deeper product expertise, better discovery, and targeted services, while sellers benefit from reaching a highly relevant customer base.

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