Urgency - Key Industry Terms

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Urgency

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Published on

Jul 25, 2025

eCommerce

Urgency

A marketing technique that encourages customers to take immediate action by emphasising time-sensitive opportunities.

Urgency can be created through limited-time offers, countdown timers, flash sales, or highlighting low stock levels. It motivates quicker decision-making and reduces procrastination, helping to boost conversion rates. Like scarcity, urgency must be genuine to maintain customer trust and avoid negative backlash.

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