Social Proof - Key Industry Terms

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Social Proof

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Published on

Jul 25, 2025

eCommerce

Social Proof

The influence that the actions and opinions of others have on an individual’s purchasing decisions.

In eCommerce, social proof includes customer reviews, ratings, testimonials, user-generated content, and endorsements. It builds trust and credibility by showing that others have positively experienced a product or brand. Effective use of social proof can increase conversion rates and reduce hesitation by reassuring potential buyers.

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User Experience (UX)

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The overall feeling and ease with which a visitor interacts with a website or app.

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