Scarcity - Key Industry Terms

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Scarcity

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Published on

Jul 25, 2025

eCommerce

Scarcity

A marketing strategy that creates a sense of limited availability to encourage quicker purchase decisions.

Scarcity tactics highlight low stock levels, limited-time offers, or exclusive products to motivate customers to act fast. By signalling urgency or exclusivity, scarcity can increase conversion rates and reduce hesitation. However, it must be used authentically to maintain trust and avoid customer frustration.

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User Experience (UX)

The overall feeling and ease with which a visitor interacts with a website or app.

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User Experience (UX)

The overall feeling and ease with which a visitor interacts with a website or app.

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User Experience (UX)

The overall feeling and ease with which a visitor interacts with a website or app.

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Wish Lists

Digital collections where customers save products they are interested in for future purchase.

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Voice Search

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