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Published on

Jul 25, 2025

eCommerce

eCommerce

Personalisation

Personalisation

Customising the shopping experience to match individual customer preferences and behaviours.

Customising the shopping experience to match individual customer preferences and behaviours.

Personalisation uses data such as browsing history, purchase behaviour, and demographics to deliver tailored product recommendations, content, and offers. It improves customer engagement, increases conversion rates, and fosters loyalty by making interactions more relevant and meaningful. Effective personalisation balances automation with respect for privacy to enhance the overall eCommerce experience.

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User Experience (UX)

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