2
min. read
Published on
Jul 25, 2025
Coined by Alibaba, New Retail breaks down the boundaries between eCommerce and physical retail by integrating digital technology, supply chain efficiency, and customer data across all channels. It aims to deliver a unified experience where shoppers can browse, purchase, and receive products however they choose — whether in-store, online, or through a hybrid of both. This approach improves personalisation, fulfilment speed, and operational agility.
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