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Published on

Jul 25, 2025

eCommerce

eCommerce

Customer Journey Mapping

Customer Journey Mapping

Visualising and analysing every step a customer takes with a brand.

Visualising and analysing every step a customer takes with a brand.

Customer journey mapping is the process of creating a detailed representation of the customer’s experience across all touchpoints—from initial awareness through purchase and beyond. This tool helps businesses identify pain points, opportunities, and moments to engage customers more effectively. By understanding customer behaviours and emotions, brands can optimise marketing, support, and product development to improve satisfaction and loyalty.

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