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Published on

Jul 25, 2025

eCommerce

eCommerce

Customer Journey

Customer Journey

The complete experience a customer has with a brand, from discovery to post-purchase.

The complete experience a customer has with a brand, from discovery to post-purchase.

The customer journey maps all touchpoints and interactions a shopper encounters before, during, and after buying a product. Understanding this journey helps eCommerce teams tailor marketing, improve user experience, and foster loyalty by delivering the right message at the right time. It typically includes stages such as awareness, consideration, purchase, retention, and advocacy.

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User Experience (UX)

The overall feeling and ease with which a visitor interacts with a website or app.

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User Experience (UX)

The overall feeling and ease with which a visitor interacts with a website or app.

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User Experience (UX)

The overall feeling and ease with which a visitor interacts with a website or app.

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Wish Lists

Digital collections where customers save products they are interested in for future purchase.

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