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Customer Journey

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Published on

Jul 25, 2025

eCommerce

Customer Journey

The complete experience a customer has with a brand, from discovery to post-purchase.

The customer journey maps all touchpoints and interactions a shopper encounters before, during, and after buying a product. Understanding this journey helps eCommerce teams tailor marketing, improve user experience, and foster loyalty by delivering the right message at the right time. It typically includes stages such as awareness, consideration, purchase, retention, and advocacy.

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