Back to Glossary

Customer Acquisition

WHAT'S ON THIS PAGE

Section 1

min. read

Published on

Jul 25, 2025

eCommerce

Customer Acquisition

The process of attracting and converting new shoppers to a brand.

Customer acquisition involves marketing and sales strategies aimed at gaining new customers, from initial awareness through to purchase. Tactics include advertising, content marketing, social media, and promotions. Effective acquisition balances cost and return, ensuring growth while maintaining profitability, and sets the foundation for long-term customer relationships.

Share this term

you may also be ınterested ın:

TFO (Time-to-First-Order)

A performance metric measuring the elapsed time between the launch of a product or catalogue on a new sales channel or marketplace and the receipt of the first customer order.

eCommerce

TFO (Time-to-First-Order)

A performance metric measuring the elapsed time between the launch of a product or catalogue on a new sales channel or marketplace and the receipt of the first customer order.

eCommerce

TFO (Time-to-First-Order)

A performance metric measuring the elapsed time between the launch of a product or catalogue on a new sales channel or marketplace and the receipt of the first customer order.

eCommerce

Wish Lists

Digital collections where customers save products they are interested in for future purchase.

eCommerce

Wish Lists

Digital collections where customers save products they are interested in for future purchase.

eCommerce

Wish Lists

Digital collections where customers save products they are interested in for future purchase.

eCommerce

Voice Search

A technology that allows users to search for products or information using spoken commands.

eCommerce

Voice Search

A technology that allows users to search for products or information using spoken commands.

eCommerce

Voice Search

A technology that allows users to search for products or information using spoken commands.

eCommerce

Visual Search

A technology that allows users to search for products using images instead of text.

eCommerce

Visual Search

A technology that allows users to search for products using images instead of text.

eCommerce

Visual Search

A technology that allows users to search for products using images instead of text.

eCommerce

TFO (Time-to-First-Order)

A performance metric measuring the elapsed time between the launch of a product or catalogue on a new sales channel or marketplace and the receipt of the first customer order.

eCommerce

Wish Lists

Digital collections where customers save products they are interested in for future purchase.

eCommerce

Features

Who We Help

Resources

Pricing

Get In Touch

Free Demo

Talk To Sales