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Published on

Jul 25, 2025

eCommerce

eCommerce

Customer Acquisition

Customer Acquisition

The process of attracting and converting new shoppers to a brand. 

The process of attracting and converting new shoppers to a brand. 

Customer acquisition involves marketing and sales strategies aimed at gaining new customers, from initial awareness through to purchase. Tactics include advertising, content marketing, social media, and promotions. Effective acquisition balances cost and return, ensuring growth while maintaining profitability, and sets the foundation for long-term customer relationships.

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