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Conversion Funnel

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Published on

Jul 25, 2025

eCommerce

Conversion Funnel

The customer journey stages from awareness to purchase.

The conversion funnel maps the sequential steps a potential buyer takes—from discovering a brand, considering products, to completing a purchase. It helps eCommerce teams understand where customers drop off and optimise marketing and sales efforts accordingly. Typical stages include awareness, interest, evaluation, decision, and action, with strategies tailored at each point to guide users smoothly toward conversion.

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