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Published on

Jul 25, 2025

eCommerce

eCommerce

Buyer Persona

Buyer Persona

A detailed profile representing an ideal customer segment.

A detailed profile representing an ideal customer segment.

A buyer persona is a semi-fictional character created to represent a brand’s target customer, based on real data and market research. It includes demographics, behaviours, motivations, and pain points to help businesses tailor marketing messages, product offerings, and user experiences. Developing accurate buyer personas enables eCommerce teams to understand their audience better and create more effective strategies for engagement and conversion. 

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