Streamlining TikTok Shop Shipping

Streamlining TikTok Shop Shipping with Helm’s New Integration 

TikTok Shop has quickly become a vital sales channel for UK e-commerce businesses, driven by its unique discovery-to-purchase experience and high impulse buying rates. In 2024, its annual gross merchandise value (GMV) surpassed £1 billion in the UK alone; a clear sign that sellers and 3PLs can no longer treat it as a niche channel. 

But rapid growth creates operational challenges. TikTok’s fulfilment model comes with strict SLAs, approved courier requirements, and the need to manage everything from shipping labels to real-time tracking updates through the TikTok Seller Center. 

Now, with Helm’s new TikTok Shop Shipping integration, your warehouse can handle TikTok orders just like any other, with no platform switching, no manual downloads, and no delays. 

What Is TikTok Shop Shipping? 

TikTok Shop allows sellers to list and ship products directly through the app. It offers two fulfilment models: 

• Ship by Seller: You pack and ship orders yourself using TikTok-approved carriers. 

• Ship by TikTok: TikTok arranges last-mile delivery on your behalf. 

TikTok simplifies this process by allowing sellers to purchase pre-paid TikTok shipping labels through the TikTok Seller Center. These labels are tied to negotiated rates with carriers like Royal Mail, Evri, DPD, and Yodel, depending on the service level (Standard or Express) selected. 

Once a label is purchased, TikTok assigns the courier based on the buyer’s delivery speed and the seller’s setup. Orders must typically be dispatched within 3 working days, making fast, accurate processing critical for compliance.  

How TikTok Shop Shipping Works in Helm 

Helm’s integration connects TikTok Shop (and Shipping) directly to your WMS, so orders, shipping labels, and tracking information all flow through the same system your warehouse already uses.

Here’s how the process works inside Helm: 

• Orders from TikTok Shop appear automatically in Helm, just like orders from Shopify, Amazon, or eBay. 

• When you pack an order, Helm retrieves the official TikTok shipping label and any required documents directly from TikTok’s API. 

• Labels and documents print automatically at your packing terminal with no need to log in to the TikTok Seller Center. 

• Once shipped, TikTok tracking is updated automatically, so your customers can track their parcels in the app as expected. 

There’s no manual copying, no file transfers, and no risk of delays from missed updates. Helm handles everything in one place. 

Why This Matters for Retailers and 3PLs 

✅ All-in-One Workflow 
Your team can follow the same fulfilment process for TikTok orders as they do for every other channel. No separate tools, no special steps. 

✅ Faster Label Generation 
Because TikTok shipping labels are generated directly at the point of packing, your team can move faster and stay within TikTok’s 3-day SLA. 

✅ Access to Negotiated Rates 
TikTok Shop Shipping uses pre-negotiated rates with trusted UK carriers, and in many cases, TikTok offers shipping subsidies (currently up to £1.70 per order in the UK). That means cost savings for you, and more competitive shipping options for your customers. 

✅ Automatic TikTok Tracking 
Once a label is generated and scanned out, Helm pushes tracking updates directly back to TikTok, so your customers can follow their parcel in real time — and your team avoids WISMO tickets. 

✅ Compliance Built In 
TikTok has specific carrier and timeline requirements. Helm ensures all labels meet TikTok’s criteria by design, helping you stay compliant without manual checks or missed deadlines.  

Real-World Use Cases 

Multi-Channel Retailers 

If you're already selling on Shopify or Amazon, adding TikTok Shop shouldn’t complicate your fulfilment. With Helm, TikTok orders flow through your WMS just like everything else. No manual exports, no switching screens, no extra admin. 

Third-Party Logistics (3PL) Providers 

As a 3PL managing fulfilment for multiple clients, you need to support new sales channels fast, and without adding friction. With Helm, you can offer full TikTok Shop Shipping support to your clients without needing access to their TikTok Seller Center or shipping accounts. All labels and documents are generated and tracked inside your existing workflows.  

Conclusion: The Fastest Way to Ship TikTok Shop Orders 

TikTok Shop isn’t just a rising star; it’s a proven revenue channel with serious momentum. But to succeed on the platform, sellers need fulfilment that’s fast, automated, and fully compliant. Helm delivers that. 

With our new integration, you can: 

• Fulfil TikTok orders in the same system as all your other channels 

• Instantly generate official TikTok shipping labels 

• Automatically sync TikTok tracking updates 

• Stay compliant with all TikTok’s shipping rules 

No delays. No extra steps. Just smart, streamlined fulfilment right from your WMS. 

Already using a different WMS but want to streamline TikTok Shop Shipping?

You can also connect our TikTok label and tracking integration separately to your system utilising our partner platform Voila, no full migration needed.