Why You Should Visit Helm at Retail Jam 2025

As the retail landscape continues to evolve at pace, operational complexity is now one of the biggest obstacles to growth. Orders come from everywhere, Shopify, Amazon, TikTok, Not On The High Street. Inventory is split across multiple warehouses. Customer expectations for fast, accurate, and visible delivery are higher than ever. 

Yet, many retailers are still relying on outdated warehouse systems and manual processes that simply can’t keep up. At Retail Jam 2025, Helm will be showcasing how its purpose-built WMS is helping some of the fastest-growing retailers solve exactly that problem. If you’re attending on Thursday 19th June at Knebworth Park & Barns, Helm is well worth a visit. 

You’ll find Helm on The Despatch Company stand, home to cutting-edge tech built to simplify fulfilment, shipping, and ecommerce integration. 

 

A Modern WMS for Fast-Moving Retail

Helm isn’t just another WMS, it’s a system designed from the ground up for today’s ecommerce and multichannel environment. While traditional systems come with months of onboarding, heavy consultancy fees, and a user interface that feels stuck in the 2000s, Helm offers a clean, intuitive, and rapidly deployable alternative. Most customers are live in weeks, not months, and the software is designed to slot straight into your existing tech stack, whether you’re using Shopify, DPD, Royal Mail, or anything in between. 

At its core, Helm delivers total clarity. It gives your team live insight into every part of the warehouse operation—what’s been picked, packed, and shipped, what’s running late, and what’s holding things up. That real-time view helps operators make better decisions, spot issues earlier, and remove the daily friction that slows fulfilment down. 

Beyond the Warehouse: Delivery & Post-Purchase Experience

One of Helm’s major advantages is how it goes beyond traditional WMS functionality. Fulfilment doesn’t end when a parcel leaves the building, so Helm doesn’t stop there. 

Helm comes with built-in delivery management, powered by its integration with Voila, a platform that connects your business to over 150 couriers and 7,000+ shipping services. That means label generation, dispatch, manifesting and tracking are all handled seamlessly in one place. There’s no need for additional bolt-on shipping tools, no clunky middleware, and no gaps between your warehouse team and your carriers. 

This level of integration makes it possible to enforce carrier SLAs effectively. Whether you’re working to a same-day dispatch promise or need to select services based on postcode, cut-off time, or delivery class, Helm helps route and assign orders intelligently. That not only protects the customer experience but reduces the cost and chaos of missed SLAs. 

From a customer perspective, Helm also enhances the post-purchase experience. With real-time updates flowing from warehouse to courier to customer, brands can reduce “Where is my order?” queries and build stronger trust through transparency. Helm doesn’t just support warehouse efficiency, it supports the entire delivery promise. 

Operational Intelligence at the Packing Bench

Retailers scaling fast often struggle most at the point of packing. That final step, where mistakes are hardest to catch, can be the most critical. That’s why Helm includes Pack Eye, a vision-based validation tool that helps ensure packing accuracy. 

Pack Eye uses cameras and software to confirm that the right items are packed before sealing and dispatch. It’s fast, non-invasive, and perfect for teams looking to cut down on mispacks, reduce costly returns, and introduce accountability without micromanagement. It also captures photographic evidence of packed orders, useful for customer queries, team training, and dispute resolution. 

For growing brands, Pack Eye acts as an extra layer of intelligence and quality control—without adding friction to the fulfilment process. 

Built for Teams Who’ve Outgrown Spreadsheets & Shortcuts

Helm is ideal for ambitious retailers who’ve outgrown the basic tools that got them started. If you’re still managing your inventory in spreadsheets, using manual workarounds to control multiple channels, or adding headcount just to keep up with order volume, Helm can help you scale with structure. 

What you get is a WMS with: 

  • Real-time visibility across all fulfilment touchpoints 

  • A UI your team can actually use. With minimal training 

  • UK-based support that stays with you beyond onboarding 

  • Seamless integrations with ecommerce platforms, couriers, and marketplaces 

  • Smart automation that reduces errors, saves time, and simplifies compliance 

Retail Jam 2025: The Best Place to See Helm in Action

Retail Jam isn’t a typical trade show. With curated breakout zones and an emphasis on conversation over pitches, it’s the ideal place to explore the technologies reshaping ecommerce fulfilment. Helm will be based in the ecommerce zone throughout the day, offering live demos, expert discussions, and practical takeaways for teams looking to level up their operations. 

There will also be a roundtable hosted by Helm, digging into the real fulfilment challenges retailers are facing today and how software can solve them without adding complexity. 

Whether you’re the head of warehousing, an operations lead, or part of the ecommerce team that feels the brunt of fulfilment pressure, Helm is built to make your day-to-day faster, smarter, and easier to scale. 

 Let’s Talk

If you’re attending Retail Jam 2025 on June 19th, drop by The Despatch Company stand to see Helm in action. We’ll be there all day, no jargon, no hard sell, just a chance to explore how a modern WMS can transform the way your business moves. 

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