Navigating TikTok’s New Free Shipping Benefits Policy

Starting 4th September 2025, TikTok Shop sellers will face a significant change as the platform replaces the Co-funded Free Shipping (CFFS) model with the new Free Shipping Benefits Policy. This shift means sellers will be responsible for covering free shipping costs but will gain access to valuable benefits, including enhanced product visibility, exclusive campaign participation, and free shipping badges that help boost customer confidence.   

While this new policy creates fresh growth opportunities, it also challenges sellers, especially when maintaining efficient, cost-effective fulfilment that meets TikTok’s evolving standards.  

That’s where Helm WMS can help you stay ahead.   

What the TikTok Policy Means for Your Business

Under the new Free Shipping Benefits Policy, sellers who offer free shipping at the shop level unlock rewards such as:  

• Higher product ranking and visibility on TikTok Shop  

• Eligibility for exclusive promotional campaigns  

• Free shipping badges that encourage more buyers to convert  

To qualify, sellers must set and maintain free shipping thresholds, typically at or below £22, and deliver consistently on time. This places renewed importance on smooth warehouse operations and timely dispatch.  

How Helm WMS Supports Compliance and Growth

Helm is built to optimise your warehouse workflows and simplify fulfilment management, helping you meet TikTok’s requirements and delight your customers.  

Streamline Order Fulfilment

Helm automates key processes like picking, packing, and label printing, reducing human error and speeding up dispatch. Faster, accurate fulfilment means your orders reach buyers on time – a critical factor for TikTok’s policy compliance.  

Manage Inventory with Precision

With real-time visibility and alerts, keep stock levels under control. Avoid overselling or stockouts that could jeopardise your store’s reputation and eligibility for campaigns.   

Integrate Shipped via Platform Seamlessly

TikTok’s new tiered Shipped via Platform rates reward sellers with volume-based discounts on shipping costs, starting as low as £2.14 per parcel. Helm connects directly with courier partners used by TikTok, enabling you to automate label generation, track shipments, and optimise courier selection – all from one place.   

Gain Insight and Control 

With detailed reporting, monitor order and shipping performance. Identify bottlenecks and optimise your workflows before peak trading seasons hit.   

Preparing for Peak Seasons on TikTok Shop

With Q4 and holiday shopping on the horizon, it is essential to ensure your fulfilment operations are scalable, efficient, and ready to handle increased order volumes without delays or errors.   

Helm provides the technology and operational insight you need to stay competitive and compliant as TikTok’s marketplace evolves.   

In summary: TikTok’s new Free Shipping Benefits Policy offers sellers a clear path to more visibility and sales, but it demands operational excellence. Helm WMS gives you the tools to meet these demands, reduce costs, and turn shipping challenges into growth opportunities.   

Helm is the more innovative way to fulfil the needs of TikTok Shop sellers who are serious about confidently scaling.