A company that manages warehousing, fulfilment, and shipping operations on behalf of other brands.

A workplace organisation system designed to improve efficiency, safety, and workflow in warehouses.

Split-testing to compare two variants and identify which performs better.

An inventory management technique that classifies products based on their value and sales frequency, helping prioritise stock control and warehouse resources.

Partner-driven sales promotion where commissions reward referrals.

Shipping document for air freight deliveries.

Electronic notice detailing incoming shipment contents and timing.

Robotics or conveyors assist with picking and routing items.

The typical amount customers spend per transaction.

Identifier grouping items produced or received together.

Picking multiple orders simultaneously to reduce travel time.

Monitoring stock movement by batch number.

Legal document for sea freight shipments.

A labeled storage location for organising inventory in a warehouse.

A unique identifier for a specific storage bin.

Moving stock from one bin to another within the warehouse.

Storage for imported goods without immediate customs duties.

The percentage of visitors who leave a site after viewing only one page.

Custom tracking page aligned with a merchant’s brand.

Collecting large quantities of the same item for sorting later.

Combining multiple products into a single package or offer.

A detailed profile representing an ideal customer segment.

Prompting users to a take a specific next step

A measure of how effectively a warehouse or fulfilment operation uses its available storage, labour, or equipment resources.

Connecting your system directly to a courier's platform.

Another term for inventory holding cost.

The percentage of shoppers who add items to their cart but leave without purchasing.

Document verifying the manufacturing country of goods.

Scanning items during receiving to log and validate inventory.

The series of steps customers follow to complete a purchase.

Customer picks up order from designated retail location.

The percentage of users who click a link after seeing it.

Software hosted on remote servers accessible via the internet

Picking multiple orders into designated bins or totes.

Customs declaration form for low-value parcels up to €425/£270.

Customs form for higher-value parcels over €425/£270.

Detailed legal invoice for international shipments.

Customs classification number for calculating duties.

Online platforms that allow shoppers to compare product prices and features across multiple retailers.

Individual item used within a kit or assembled product.

A single label combining multiple courier routing details.

Software that enables creation, editing, and management of digital content.

The customer journey stages from awareness to purchase.

The percentage of visitors who complete a desired action, such as making a purchase.

The process of improving a website or campaign to increase the percentage of visitors who convert. 

The direct costs associated with producing or purchasing products that are sold, including materials, manufacturing, and shipping to the warehouse.

A metric that calculates the average cost to process and fulfil a single order, including labour, packaging, shipping, and overheads.

Digital interface to access courier functions programmatically.

Automation that selects the right courier based on set rules.

How well couriers meet delivery service level agreements.

Postal note used alongside a CN23 form.

Encouraging customers to purchase related or complementary products.

The process of attracting and converting new shoppers to a brand. 

Percentage of orders with proactive delivery updates.

The complete experience a customer has with a brand, from discovery to post-purchase.

Visualising and analysing every step a customer takes with a brand.

The total revenue a business expects from a customer over their entire relationship.

A detailed description of a typical customer based demographic or behavioural data.

Strategies and actions to keep existing customers engaged and purchasing.

Feedback and rating provided by shoppers based on their purchase experience.

A measure of how well a business meets or exceeds customer expectations, particularly regarding order accuracy, delivery speed, and service quality.

Regulatory process enforcing import/export controls.

Form listing shipment contents for international clearance.

Ongoing inventory checks for specific items or locations.

Software that organises, stores, and manages digital media assets.

Seller pays all shipping and import duties upfront.

Customer pays import duties upon delivery.

Threshold below which no duties or taxes are charged.

Unsold inventory that is no longer in demand.

Proof that a parcel was successfully delivered.

Unexpected event delaying or preventing a parcel delivery.

Connecting eCommerce platforms with courier and shipping services for seamless fulfilment.

Agreed delivery time window between merchant and courier.

The process of predicting future product demand to ensure the right inventory levels are available for fulfilment.

The gradual reduction in value of warehouse assets, equipment, or technology over time due to wear, usage, or obsolescence.

Technology-guided order picking using devices or automation.

A digital list guiding pickers through an order’s required items.

A business model where brands sell products directly to end customers without intermediaries.

A promotional code customers enter at checkout to receive a price reduction or special offer.

Picking one order at a time, start to finish.

Time taken from receiving goods to ready-for-pick.

A key operational metric that measures the percentage of customer orders delivered within the timeframe promised at checkout or order confirmation.

A retail fulfilment method where the store sells products without holding inventory.

Items with both civilian and military applications.

Government-imposed tax on imported goods.

Automatically optimising bin locations based on item demand.

Required ID number for importing/exporting in the UK/EU.

A measure of how effectively warehouse machinery, tools, or automated systems are used relative to their available capacity.

Automated handling of errors or blocked tasks.

Monitoring inventory by best-before or expiration dates.

A website feature that allows users to filter and refine product searches by multiple attributes.

Oldest expiry date is shipped before newer stock.

Oldest inventory is picked or sold first.

Percentage of customer orders fulfilled without delay.

Completed products ready for sale or distribution.

Rate of customer issues resolved in the first response.

Easily accessible bins used for frequent picking.

The complete process of receiving, processing, and delivering customer orders.

Another term for the warehouse receiving area or process.

Document confirming receipt of goods from a supplier.

An eCommerce architecture separating the front-end presentation layer from the back-end commerce functionality.

Global classification number for traded products.

Standardised trade terms that define responsibilities between buyers and sellers in international shipping.

A digital feature that lets customers explore products in detail through dynamic visuals.

The complete list of products a business holds for sale or use.

Alignment between physical stock and system records.

Formal review of inventory accuracy and control processes.

Cost of storing unsold inventory over time.

Process of resolving differences between physical and system stock.

How often inventory is sold or used within a period.

An inventory strategy where stock is received or produced only as needed to meet demand, minimising holding costs and reducing excess inventory.

A continuous improvement philosophy focused on making small, incremental changes to processes, workflows, and operations.

A measurable value used to evaluate the performance and efficiency of warehouse, fulfilment, or eCommerce operations.

Assembling multiple SKUs into a single bundled unit.

Combining multiple SKUs into one ready-to-ship item.

Auto-generating shipping labels based on order data.

Return label printed and placed inside the outbound parcel.

The process of planning, tracking, and optimising warehouse staff performance to ensure efficient operations.

A measure of how efficiently warehouse staff complete tasks relative to the time and resources available.

Total cost of a product once imported.

Standalone web pages designed to convert visitors through a focused message or offer.

Final leg of a parcel’s journey to the customer.

A methodology focused on maximising value while minimising waste within warehouse and fulfilment operations.

Newest inventory is picked or sold first.

Parcel delivered to an automated collection locker.

The planning and coordination of the movement and storage of goods throughout the supply chain.

System for managing grouped inventory with shared traits.

Code used to identify and trace grouped inventory.

Online platforms where multiple sellers list and sell products to consumers

Large, expandable navigation menus that display multiple categories and links in a structured layout.

Using different couriers for segments of a parcel’s journey.

A business model that blends online, offline, logistics, and data to create a seamless shopping experience.

Stock that is no longer sellable or usable due to expiry, changes in demand, or product updates.

The percentage of orders dispatched and delivered within the promised timeframe.

A clear statement of the unique benefits a brand offers to online customers.

The structure and tools that help users browse and find content on a website.

Percentage of orders shipped without errors.

Merging multiple orders or shipments for efficiency.

Total time from order receipt to shipment.

A situation where a warehouse holds more inventory than needed to meet demand.

Workstation where picked items are packed and labelled.

Detailed breakdown of items included in a shipment.

Logic that automates packing decisions based on order data.

A document listing the items included in a shipment.

Picking full or partial pallets for large orders.

Manual picking process using printed picklists.

A service that securely processes online transactions between customers and merchants.

Adherence to the Payment Card Industry Data Security Standard (PCI DSS) to protect cardholder data.

Customising the shopping experience to match individual customer preferences and behaviours.

Rate at which items are picked correctly.

The process of selecting and packaging products for shipment.

The front-facing storage area where items are placed for easy access during order picking.

Number of items or orders picked per hour.

Lights guide pickers to correct bin locations.

Software that centralises and manages product data for consistent distribution across sales channels.

Hardware and software used to complete sales transactions in physical retail environments.

Automated emails triggered by shipment milestones.

Logic that determines order and task urgency.

Specific characteristics or features that describe and differentiate a product.

Text that explains the features, benefits, and uses of a product to potential buyers.

A dedicated web page that provides comprehensive information about a specific product.

The process by which customers find and explore products on an eCommerce site.

Tools that allow shoppers to narrow down product listings based on specific criteria.

A web page displaying a collection of products, usually within a category or search result.

The unique benefits and value a specific product offers to online customers.

Indicates how effectively a warehouse or fulfilment operation converts its activity into profit.

Detailed receipt confirming delivery was completed.

Evidence that goods have left the exporting country.

Storing received goods in their designated bin locations.

Rules that guide how and where items are stored.

Inspection process to confirm goods meet required standards.

Unprocessed inputs used to manufacture finished goods.

Process of unloading, inspecting, and logging incoming goods.

A technology that suggests products to customers based on their behaviour, preferences, and patterns.

Refilling pick locations from bulk storage bins.

Bulk storage for items not ready for immediate picking.

Approval process for returned goods.

A financial metric that measures the profitability of an investment relative to its cost.

Time taken to inspect, restock, or resolve a return.

Percentage of orders returned by customers.

Handling and processing products returned by customers.

Moving goods from customer back to the seller or manufacturer.

Scanning items to confirm accuracy during picking or packing.

A marketing strategy that creates a sense of limited availability to encourage quicker purchase decisions.

The process of dividing a customer base into distinct groups based on shared characteristics.

Tracing individual items by their unique serial number.

Serial = individual item traceability; lot = grouped item traceability.

The unique value and benefits a company’s service offers to its online customers.

Time a product remains sellable or usable.

Rate at which shipments are sent to the correct address.

Label with delivery, courier, and tracking info.

Document listing all packages handed to a courier.

A digital tool that stores products customers intend to purchase while they continue browsing.

Loss of inventory due to theft, damage, or miscounts.

A structured list or map of all pages and content within a website.

A unique code used to identify and track each product and variant in inventory systems.

The practice of selling products directly through social media platforms.

The influence that the actions and opinions of others have on an individual’s purchasing decisions.

A security technology that encrypts data transmitted between a user’s browser and a website.

Method of moving older stock before newer stock.

Complete physical inventory count to reconcile system records.

Report showing differences between expected and actual stock levels.

A situation where an item is unavailable in the warehouse when needed to fulfil an order.

WMS optimises and assigns pick tasks automatically.

WMS assigns optimal bin locations automatically.

Used to determine applicable import/export taxes.

A performance metric measuring the elapsed time between the launch of a product or catalogue on a new sales channel or marketplace and the receipt of the first customer order.

Using totes to organise items during multi-order picking.

Percentage of shipments with full scan tracking visibility.

Unique identifier assigned to a shipment for tracking.

A marketing technique that encourages customers to take immediate action by emphasising time-sensitive opportunities.

The overall feeling and ease with which a visitor interacts with a website or app.

A visual tool used to analyse and optimise the flow of materials and information across warehouse and fulfilment processes.

Consumption tax applied to goods and services.

Online platforms specialising in a specific product category or industry niche.

A warehouse storage method that maximises space by storing pallets or goods above one another, typically using racking systems.

A technology that allows users to search for products using images instead of text.

Hands-free picking guided by voice commands.

A technology that allows users to search for products or information using spoken commands.

Coordinated picking strategy based on scheduled waves.

Grouping and scheduling orders for batch picking.

Digital collections where customers save products they are interested in for future purchase.

Customer enquiries about delivery status.

Software that manages and optimises warehouse operations, from inventory tracking to order fulfilment.

Partially completed goods in the production process.

Assigning pickers to specific warehouse zones.