IRX – InternetRetailing Expo 2025

Showcasing Helm: A Modern WMS Built for Retail Fulfilment

At IRX 2025, Helm WMS took centre stage at the UK's premier retail and eCommerce technology expo. Held at the NEC Birmingham, the event brought together thousands of retail professionals, logistics experts, and technology providers - all looking to futureproof their operations.

From our vibrant stand at C44, we demonstrated how Helm helps retailers streamline their warehouse operations with a flexible, cloud-based warehouse management system designed for real-world fulfilment challenges.

Live Demos: Hands-On Warehouse Experience for Visitors

Led by Callum, Kane, and Adam, the Helm team offered interactive, hands-on demos throughout the show. Attendees were able to test the system directly - scanning orders and picking items using mobile devices, generating shipping labels and tracking inventory in real-time.

This practical setup let visitors experience exactly how Helm works in a live warehouse environment - no slideshows or theory, just real software solving real problems.

Key Features That Stood Out at IRX

Retailers and warehouse managers who visited our stand explored Helm's most powerful features, including:

• Real-Time Stock Visibility

  Track inventory across one or multiple sites, updates instantly.

• Barcode-Driven Mobile Picking

  Reduce picking errors and speed up dispatch with fast, intuitive workflows.

• Multi-Channel Order Management

  Centralise orders from Shopify, Amazon, eBay, WooCommerce and more.

• Seamless Courier Integrations

  Automate label generation and shipping rules with a single interface.

• Performance Insights and Reporting

  Monitor team output, order accuracy, and stock movements with built-in analytics.

What We Heard: Retailers Want Simplicity and Speed

A common theme across IRX this year was the need to simplify warehouse operations. Many brands told us they're struggling with legacy systems, outdated processes, or poor visibility between their warehouse and online channels.

Helm is designed to solve exactly that. We make it easy to get up and running, empower teams to work faster, and give managers full visibility - without the headaches of traditional WMS platforms.

Growing Interest from DTC and Multichannel Retailers

We were thrilled to speak with:

• Fast growing DTC brands needing to move away from manual systems

• Multichannel retailers looking for one place to manage orders and stock

• Tech providers interested in partnering and integrating with Helm

• Operations teams who wanted clearer visibility into daily warehouse activity

The feedback was clear: Helm WMS delivers the right balance of ease-of-use, scalability, and modern features - all delivered in a clean, cloud-based platform.

Missed IRX? You Can Still Book a Demo

If you didn't make it to stand C44, we'd still love to show you around. Book a personalised walkthrough of Helm and discover how we can simplify your warehouse, reduce errors, and help you scale fulfilment without stress.