How Mazeys Improved Order Fulfillment Speed & Accuracy with Helm
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How Mazeys Improved Order Fulfillment Speed & Accuracy with Helm
Mazeys.co.uk is a UK-based online clothing and footwear retailer specializing in retro-inspired fashion. Founded by David Sedman, the brand built a strong customer base through unique products and fast service. But behind the scenes, their manual fulfillment process was holding them back.
With no centralized inventory management system and a growing volume of orders, Mazeys struggled with overselling, fulfillment delays, and human error. The consequences were serious.
“I got suspended from eBay,” said founder David Sedman, after overselling stock due to system limitations. “That was the wake-up call.”
To fix the problem, Mazeys chose Helm—a modern warehouse management system (WMS) designed to help eCommerce businesses automate order fulfillment, improve inventory accuracy, and scale faster.
With Helm’s real-time stock sync, automated shipping workflows, and smart order management tools, Mazeys transformed their fulfillment process—cutting errors, saving time, and protecting their marketplace listings.
Implementation & Results
Before Helm, Mazeys handled orders manually across multiple channels—resulting in overselling, stock errors, and hours lost to inefficient workflows. Helm brought everything together in one platform. Orders now flow in automatically, stock updates in real-time, and every item is tracked from shelf to shipment.
“The chances of actually overselling are so slim it’s nobody’s business. Everything else is just a bonus.”
— David Sedman, Founder of Mazeys
Faster Picking & Packing
Mazeys cut the average time to pick and pack an order from 5–6 minutes to just 2 minutes. Helm’s intuitive interface and guided workflow simplified the entire process, helping the team fulfill more orders in less time—with fewer mistakes.
“One of the best things that's ever happened to me in my business life is having a product like this that can do so much so easily. It's very empowering.”
Automated International Shipping
International shipping—especially to the US and Europe—used to involve time-consuming paperwork. With Helm, Mazeys generates customs-compliant shipping labels in seconds. What once took minutes per order is now as fast as a domestic dispatch.
The Results
Overselling virtually eliminated across all channels
3x faster order fulfillment times
Lower return rates and support tickets
Seamless global shipping with automated customs labels
Conclusion
By implementing Helm, Mazeys gained a centralized fulfillment system that supports growth without adding complexity. Real-time inventory updates, faster dispatch, and automated shipping workflows have allowed the business to scale confidently—at home and abroad.