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Dec 11, 2025
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10
min. read
How Supreme CBD Transformed Warehouse Speed and Scalability With Helm WMS
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Supreme CBD is one of the UK’s fastest-growing wellness and nutrition brands, known for premium CBD gummies formulated for pain and anxiety relief. With demand surging across eCommerce channels, their warehouse operation became a critical part of the customer experience.
But behind the scenes, the team was struggling with a system that no longer supported their growth and certainly wasn’t built for operational excellence.
Supreme CBD turned to Helm after realising that their existing WMS, Mintsoft, was slowing them down, limiting efficiency, and making it difficult to scale at the pace the brand required.
The Challenge
Supreme CBD’s business was scaling rapidly, but their warehouse workflows stayed stuck in the past.
Although they were paying extra each month for a dedicated Mintsoft account manager, they couldn’t even name them. Tickets took days, sometimes five before receiving a response, and platform downtime left staff standing idle, waiting for Mintsoft to come back online.
Inside the warehouse, the issues multiplied:
Every workflow was paper-driven
Staff each knew only fragments of the system
There was no onboarding, no training, no champion internally
Order processing required 13 separate actions per order
Two warehouse staff worked full-time on dispatch, dragging in a third at peak
The warehouse team were the ultimate decision-makers — if they didn’t buy into a new system, nothing would change
The problem wasn’t just inefficiency. It was a ceiling on growth.
The Supreme CBD team believed their process was “the best it could be”… until Helm walked into the building.
Overview
Supreme CBD approached Helm initially with curiosity. They weren’t actively planning to switch, they were simply exploring what else was on the market after recurring issues with Mintsoft.
Winning the warehouse team over was critical. They’d been using the same workflow for years, and any change had to be dramatically, unmistakably better.
Helm delivered exactly that.
Through a live on-site demonstration of Helm’s pick wall and guided packing workflows, the warehouse team saw their current 13-step dispatch process reduced to just three steps. All faster, cleaner, and easier.
That moment changed everything.
The Solution
The Pick Wall Demo That Changed Everything
When Adam visited Supreme CBD’s warehouse, he didn’t start with slides or a pitch.
He simply watched.
For 45 minutes, he observed every click, every page, every manual step the team took in Mintsoft. When the warehouse supervisor said:
“Your system needs to be hotter than what we do now.”
Adam set up a live, real-world test.
He created two sample orders using Supreme CBD’s own products. The warehouse picker used Mintsoft; Adam used Helm’s pick wall.
The result?
Adam finished, verified, and printed the label before the picker had even lifted their first product.
That was the moment the team realised how much time they were losing with their existing processes.
13 actions reduced to 3.
No paper.
No manual matching.
No wasted motion.
The decision was effectively made.
Digital Pick Walls Built for Speed
Supreme CBD’s SKU range is small, and their products are physically compact, ideal conditions for Helm’s pick wall and order-by-order workflows.
Their layout consisted of:
Two packing stations arranged in a U-shape
Identical product placement mirrored on both sides
Very short walking distances
This meant they could pick and pack extremely fast using Helm’s guided workflows, with:
Product images on screen
Scan-to-verify accuracy
Automated label printing
Zero guesswork
And when they scale further, Helm can support new terminals instantly, all they need is a computer, scanner, and printer to increase capacity by another 500 orders per day.
Why They Left Mintsoft
The reasons were consistent across both warehouse and office teams:
Support issues: Slow, unresponsive, often 5 days per ticket
System downtime: Staff left waiting as the platform stalled
No training, no champion: No understanding of features or best practices
Fragmented knowledge: Each worker only understood their slice of the system
No optimisation: Their workflow was simply “what they’d always done”
Helm provided clarity, simplicity, and a modern UX that removed friction instantly.
On-Site Implementation for a Smooth Transition
Because Supreme CBD was so busy and because multiple teams needed to learn the system, they chose to have Helm send an onboarding specialist on-site.
Harry spent two full days with them, working through:
Pick methods
Packing workflows
Rules setup
Courier services
Terminal configuration
Staff training
By the time he left, the warehouse was fully operational.
This hybrid approach (remote + onsite) gave Supreme CBD confidence and ensured no downtime in a high-growth period.
The Results
A Warehouse Team That Finally Had a System Built for Them
The team who initially resisted change became Helm’s biggest advocates.
Massive Speed Improvements
The shift from 13 actions to 3 actions per order drastically increased throughput.
No More Mintsoft Support Bottlenecks
Helm’s responsive support and modern UX removed daily frustrations.
Scalable Packing Capacity
They can now add terminals anywhere with nearly no setup time.
A Future-Proof Workflow
As Supreme CBD grows, Helm grows with them. From SKUs to shipping methods to automation.
The brand now has a fulfilment engine worthy of their growth trajectory.
Conclusion
Supreme CBD’s story is a perfect example of how “good enough” operational workflows can quietly limit a brand’s potential until the day they see what great looks like.
By replacing Mintsoft with Helm WMS, they gained:
A faster, simpler, smarter process
An empowered warehouse team
Immediate time savings
A scalable fulfilment foundation for future growth
Helm didn’t just outperform their old workflow.
It redefined what fulfilment could look like for a high-growth wellness brand.