How Kanzen Skincare Took Control of Their Fulfilment Experience With Helm WMS

Kanzen Skincare is a fast-growing beauty brand with a devoted online audience and a product line engineered for repeat purchase. With demand accelerating through TikTok and Shopify, the brand built a reputation for standout skincare paired with a clean, modern aesthetic. But behind the scenes, their operational reality wasn’t keeping pace. 
After relying on Fulfilled by TikTok (FBT) as their 3PL, Kanzen faced serious fulfilment challenges that were damaging the customer experience they valued most. 

The Challenge 

When a beauty brand scales quickly, the fulfilment experience becomes part of the brand itself. Kanzen knew this better than most. 

While using TikTok’s fulfilment network, orders were frequently delayed, mispicked, or dispatched incorrectly. Their SLAs were slipping, customer service tickets were rising, and the brand risked losing control over the customer journey at the exact moment demand was peaking. 

To regain control, Kanzen made the bold decision to bring fulfilment in-house but with extremely tight timelines and no operational infrastructure in place. 

With only a small window to transition away from FBT, they quickly adopted ShipStation for label generation, believing it would help them bridge the gap. Instead, the cracks widened: 

• Labels were batch-printed each morning, creating chaos when orders changed after printing 

• Staff had no way to validate products, leading to mispicks and incorrect quantities 

• Labels were getting lost or mismatched, causing orders to be marked “shipped” when they hadn’t left the building 

• No inventory visibility, no digital picking options, and no warehouse control 

• Manual, paper-driven processes slowed output and introduced avoidable human error 

Even at current volume, ShipStation couldn’t keep up, and the brand was growing faster every month. 

Kanzen needed a warehouse system that provided visibility, accuracy, speed, and structure. 

They needed fulfilment to match their brand. 

Overview 

Kanzen’s challenge was clear: build a scalable, verifiable fulfilment operation that protects the customer experience at every step. Manual workflows and basic shipping tools couldn’t deliver this especially in the beauty sector where product variants, colours, and multi-SKU orders make accuracy critical. 

By implementing Helm’s intelligent WMS, Kanzen shifted from paper-driven guesswork to a digital fulfilment engine with real-time visibility, guided picking, automated courier selection, and error-proof verification. 

The result? 
Faster dispatch, fewer mistakes, scalable workflows, and a brand experience that finally matched their ambition. 

The Solution 

Digital Picking & Real-Time Verification 

Helm replaced Kanzen’s paper picking slips with digital workflows that guide staff step-by-step through every pick. 

Beauty SKUs often look similar, off-white vs ivory shades, nearly identical packaging, multiple variant types. 

For staff, especially those with colour perception differences, this created mispicks under the old system. 

With Helm: 

• Each picker sees a product image on-screen 

• Every item must be barcode-scanned for verification 

• Incorrect items trigger immediate alerts 

• 100% accuracy becomes the default, not the aspiration 

This alone eliminated the bulk of Kanzen’s fulfilment errors. 

A Smarter, Faster Packing Flow 

Under their old process, staff picked orders with paper slips, matched them manually to a pre-printed label, and hoped nothing had changed since the morning batch print. 

Now, Helm intelligently splits orders into the most efficient fulfilment workflows: 

• Singles → Bulk singles pick for lightning-fast dispatch 

• Medium multi-item orders → Container picking with scan-to-sort 

• Wholesale / large orders → Dedicated order-by-order picking 

Each method is automatically generated based on order type, ensuring every workflow is optimised for cost, speed, and accuracy without staff needing to make decisions. 

Automated Shipping Rules & Real-Time Label Creation 

With ShipStation, staff manually chose couriers and printed labels in bulk, a method that collapses under any level of scale. 

With Helm: 

• Labels are generated only after an order is picked and verified 

• No more wasted labels 

• No more mismatches or missing orders 

• No manual courier decisions 

• No batch printing risk 

Although Kanzen currently ships primarily with Evri, Helm’s intelligent rules engine now unlocks the ability to route orders automatically: 

• Large/heavy orders → DPD 

• Standard parcels → Evri 

• Small/light → Royal Mail 

This gives Kanzen immediate cost savings, better delivery performance, and greater customer choice. 

The Results 

The transformation was immediate: 

Accuracy Up, Errors Down 

Digital verification and scan-based workflows practically eliminated mispicks and incorrect quantities. 

Speed Significantly Increased 

Singles, multis, and wholesale orders are now handled through optimised workflows that remove decision-making and reduce walking time. 

A System That Scales With the Brand 

Kanzen moved from fragile manual processes to a structured, automated fulfilment engine built for growth. 

No More Label Chaos 

Real-time label generation eradicated wasted labels and mismatches entirely. 

Courier Flexibility Introduced 

For the first time, Kanzen can automatically select the best courier for cost and performance not just “whatever is easiest.” 

Helm gave Kanzen the operational backbone needed to grow confidently, fulfil accurately, and deliver a branded experience worthy of their customers. 

Conclusion 

Kanzen Skincare’s journey is one many fast-growing ecommerce brands will recognise: rapid demand, outsourced fulfilment that undermines experience, and a rushed move in-house without the right tools. 

By replacing paper-driven workflows and basic shipping software with Helm WMS, Kanzen built a fulfilment operation that reflects their identity: efficient, accurate, and customer-obsessed. 

Helm didn’t just fix dispatching. 
It gave Kanzen the structure, automation, and visibility they need to scale without compromise.