How Leading Irish Fashion Retailer Rebuilt Their Warehouse Operation in 48hrs With Helm WMS

I-Clothing is a fast-growing fashion retailer based just outside Dublin, operating a large online catalogue across Magento with tens of thousands of active products. Known for their broad SKU range, consistent drops, and loyal customer base, the brand has grown steadily across Ireland and Europe. 

But weeks before Black Friday, the most critical trading period of the year their fulfilment operation was suddenly thrown into crisis. 

The Challenge 

I-Clothing had been using an alternative solution as their WMS for several years. But just two days before Black Friday, the platform informed them that unless they agreed to a significantly higher user fee, their account would be closed. 

And then it was. 

With no warehouse system, no shipping workflow, and no operational continuity, the business was at a standstill. Their WMS account was closed on Friday. Without an alternative, they were facing: 

• No visibility of inventory 

• No order import from Magento 

• No way to generate labels 

• No ability to manage 10,000 active SKUs 

• No operational stability heading into the busiest week of the year 

The retailer urgently reached out through a referral a friend who told them Helm WMS could help. 

They were right. 

Overview 

I-Clothing needed more than a replacement system. They needed a full operational rescue. Fast. 

In beauty and fashion, accuracy, assortment management, and strong system connectivity are non-negotiable. Yet their incumbent setup lacked basic native integrations, forcing them to rely on a third-party connector that never worked properly and took months to configure. 

Helm WMS gave them something they’d never had before: native connectivity, instant order flow, a clean and modern UX, and the ability to run a complex warehouse with 60,000 total SKUs and thousands of locations. 

The most remarkable part? 
They shipped their first order just 48hrs after being shut down. 

The Solution 

Lightning-Fast Onboarding Under Extreme Pressure 

When Helm received the referral, Adam spoke to the retailer on Thursday afternoon. The incumbent had already confirmed their account would be closed the next day. 

By Tuesday morning, the retailer was shipping live orders through Helm. 

This onboarding speed was possible because Helm’s setup is built for self-service and rapid deployment: 

• Native Magento integration connected in minutes 

• SKUs, locations, and stock imported smoothly 

• Courier accounts added with simple credential entry 

• Rules, workflows, and packing logic configured instantly 

What previously took weeks or even months with third-party middleware took five minutes inside Helm. 

Native Marketplace & Magento Integration. Finally Done Properly 

The retailer had struggled for months with an external middleware their previous provider recommended. The integration never worked as intended, mis-synced orders, and required custom development just to get data flowing. 

With Helm: 

• Orders began importing immediately 

• No custom builds were required

• No delays, no desyncing, no ticket raising 

• Full visibility returned instantly 

For a brand with 10,000+ active SKUs, this stability was transformational. 

Seamless Courier Connectivity & Automated Shipping Rules 

Previously, the retailer relied on Scurri to generate labels and connect to couriers, another moving part in an already fragile system. 

Helm replaced all of it. 

The retailer simply: 

1. Clicked into “Courier Integrations” 

2. Selected their carrier 

3. Entered their account credentials 

4. Added services 

Shipping rules, automation, and packing workflows all lived in one place reducing the operational stack and giving the retailer predictable, error-free dispatch. 

A Scalable System Built for Large Assortments 

Few WMS platforms can comfortably manage over 60,000 SKUs and thousands of locations without slowing down or becoming difficult to maintain. 

Helm handled it effortlessly.

• 10,000 SKUs actively sold 

• 60,000 total SKUs 

• 5,000 locations (estimated) 

Data imported cleanly, location management was intuitive, and the retailer finally had a system that matched the complexity of their catalogue. 

Rebuilding Stock Accuracy From the Ground Up 

Because the retailer no longer trusted stock levels in their WMS or Magento, they used Helm’s clean structure to rebuild accuracy: 

• Locations were imported 

• Staff performed a full stocktake into Helm 

• Every item was counted into its correct location 

This gave the brand a true baseline, something they hadn’t had in years. 

The Results 

The transformation was remarkable: 

Live in 4 Days 

From account closure to first shipment. Right before Black Friday. 

£3,000 Saved Per Month 

By removing unnecessary third-party tools and expensive WMS licensing fees I-clothing saved £3000 per month. 

Native Connectivity Across Their Entire Stack 

Magento, couriers, and warehouse operations all run inside Helm. No middleware required. 

Operational Stability Restored 

Accuracy, visibility, and control returned to the warehouse. 

A System That Scales With Their Ambition 

With native connectivity to 500+ marketplaces and channels, the retailer can now expand without technical friction. 

And perhaps the most telling result: 
They’re already referring other businesses to Helm. 

Conclusion

This Irish fashion retailer faced one of the most stressful operational crises imaginable, losing their WMS days before the industry’s biggest trading period. 

By deploying Helm WMS, they not only avoided disaster but emerged with a cleaner, faster, more scalable fulfilment engine than they’d ever had before. 

Helm didn’t just replace their WMS. 

It gave the brand a chance to rebuild properly, with a system designed for speed, simplicity, and long-term growth.